About us

Our story

Rule Eleven was founded in 2017 by a small group of Telecom Engineers linked by a common interest in three areas: research, education and entrepreneurship. We came together to use our experience to build an specialized type of consultancy in the music industry, in which innovation is the core and projects are developed following entrepreneurship principles, sharing risks and feeling the companies of clients as ours.

Previous experiences in the three areas have allowed us to develop methods to identify opportunities and build new products, services or business models that gather the research methodologies together with the entrepreneurship tools and the objective to make innovation based on data flow between the music industry stakeholders.

Leadership Team

Cristina Armuña

Cristina Armuña

Founder & CEO
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Alberto Arenal

Alberto Arenal

Founder & CMO
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Sergio Ramos

Sergio Ramos

Founder & Mentor
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Claudio Feijoo

Claudio Feijóo

Co-founder & Mentor
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